5. Sales, Advertising/Promotion, Publicity, continued
| Window Displays and Autograph Parties |
| We make a practice of
inviting local booksellers, libraries, and other appropriate outlets
to hold autograph parties for Vantage authors, and to display their
books in the store or windows. We're not always successful, for it
depends entirely on the dealer's cooperation.
Window Posters and
Cooperative Advertising
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Bookstores that order
Vantage Press books are offered, free of charge, posters and extra
book jackets for counter and window displays. We also offer to share
advertising costs with dealers willing to sponsor autograph parties,
or send printed announcements to their list of local customers. |
Advertising
 Each
Vantage Press book receives a definite, but limited, advertising
program, as outlined in our publication agreement. Both direct mail
and periodicals are used in this program which is aimed at
bookstores, libraries, wholesalers and the public.
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